Issue 15

April 2016

Japan is the second largest aid donor in the world. Over the past 30 years, it has provided over 200 billion USD to development as part of its official assistance program (ODA). However, the events earthquake and tsunami since March 11, 2011 reversed the situation for a while. Responding to the massive devastation Japan’s slow recovery is the work of many. With generous support from donors around the world, thousands of volunteers and experts have put their training and talent to meet the enormous needs in Japan.

The April issue of JAPAN and the WORLD magazine will focus on commemorating the March 11 Tohoku earthquake and tsunami and, specifically, the reaction of the world to this great tragedy.

In the features section of JAPAN and the WORLD magazine we will be looking at two areas that drive country’s economy: cocoa industry and tourism industry.

Cacao Sampaka—Journey of cocoa across time and space

JAPAN and the WORLD sat down with Mr. Fumihiro Yamasaki, President of Cacao Sampaka Japan and the General Manager of the Asia Department at Cacao Sampaka, S.A., to deepen our knowledge about the cocoa industry.



Introduction—In union there is strength

“In union there is strength” – is a Japanese adage, which relates to the time after the disaster, where Japan was not alone in this tragedy. More than 100 countries offered help after the disaster.


Tohoku and the aftermath—Moving to the future

When natural disasters occur, municipalities are in charge of rehabilitation and reconstruction. But the earthquake five years ago was at such a tremendous extent that the government decided to establish a new department according to a special law. Reconstruction Agency is to speak about the headquarters of reconstruction activities of the central and local governments.


Thank you to the World!—Contributions from the World received after the March 11th disaster

When the Great East Japan Earthquake and Tsunami struck in March 11th, 2011, countless countries from around the world offered assistance to Japan.

Charity—A story of one kimono

On March 13th, a Kizuna charity concert was performed in Shinjuku, Tokyo, and there, an impressive tapestry made of kimono fabric hung at the venue.


Fukushima—Working to bring Fukushima communities back to life

Five years after the Great East Japan Earthquake and tsunami, nearly 100,000 residents of Fukushima Prefecture were forced to evacuate from their home town, due to the nuclear crisis at the Fukushima No.1 Power Plant. What is going on in the areas near the power plant?


Who cares?—NGOs challenges in providing aid to post-disaster areas

As we mark 5 years of relief and rehabilitation after the disasters of the Great East Japan Earthquake, its more severely damaging Tsunami and the attending nuclear disaster caused by destruction of the three nuclear reactors in Fukushima, we should review the relief funding that has enabled Japan to reach its current level of recovery.



Introduction—A cutout from the history of cocoa

Due to a growing taste for chocolate, there is anxiety that consumers will be facing a cocoa bean shortage of 1 million tons by 2020, unless production can be increased to meet the growing demand.


Cacao Sampaka—Journey of cocoa across time and space

JAPAN and the WORLD sat down with Mr. Fumihiro Yamasaki, President of Cacao Sampaka Japan and the General Manager of the Asia Department at Cacao Sampaka, S.A., to deepen our knowledge about the cocoa industry.


Cocoa-nomics—Unwrapping Ghanaian cocoa industry

Cocoa has a long production cycle, far longer than many other tropical crops, and new hybrid varieties need over five years to come into production, and a further 10 to 15 years for the tree to reach its full bearing potential. In Ghana, the government closely cooperates with the private sector to ensure continuous growth in the cocoa production.


Indonesia’s Cocoa Industry—Grinding the cocoa industry

Indonesia is the world’s third largest cocoa producer after Côte d’Ivoire and Ghana, but its significance as an exporter is declining due to rising domestic demand. Responding to Indonesians’ growing taste for chocolate and other goods made from cocoa, global companies have invested heavily in cocoa grinding facilities and downstream businesses in recent years.



Introduction—19 million tourists in Japan

For a long time, Japan was not a very popular tourist destination. The language barrier and high price of travelling within Japan are still among many reasons that keeps travellers from visiting Japan. Moreover, the land of the rising sun has been dealing with promotional challenges. There have been many attempts to increase inbound tourism through a variety of advertising campaigns, but unfortunately they did not bring the desired outcome.


Toyama—On the way to astonishing beauty in Japan

Foreign tourists tend to visit Japan following the golden route: from Kyoto, through Osaka, finishing up in Tokyo. If anyone ever thinks of detouring from this route, he or she might discover a beauty of a different kind.


Yamagata—Retreat and Recharge

You took a bullet train out of Tokyo and now you’ve arrived at Akayu Station in Yamagata on a Friday afternoon in mid-December. A bus is waiting for you, and you’re soon on your way to your final destination: the 300-person community of Nakatsugawa in Iide-machi. The bus journey takes about 45 minutes.


Sendai—Contemplating culture and history

Sendai, the capital of Miyagi prefecture, has a population of 1.08 million and is located in Japan’s Tohoku (northeast) Region, 350 km north from Tokyo on the side of the Pacific Ocean. Although Sendai is now often associated with the March 11 disaster, this city has put in a lot of effort to change this image.



South Africa and Japan—Konnichiwa, in the Spirit of Omotenashi and Ubuntu

Timor-Leste and Japan—Building an everlasting friendship


The Senior Officials’ Meeting before TICAD VI

For the forthcoming TICAD VI in Nairobi, Kenya on August 27th and 28th, 2016, Djibouti hosted the first preparatory TICAD VI Senior Officials’ Meeting on March 14th to 15th, 2016. Therefore, Inter Media Japan was invited by the government of Djibouti to cover the event and give an exclusive insight for the Djibouti and the World magazine.


Discovering—The Vintage Charm of Cuba

Cuba has become a hot spot for tourist wanting to indulge in the beauty and life of Cuba due to the overall good weather, world famous Cuban cigars, rum, and the vintage charm of the capital.


FEATURE: Corporate Social Responsibility (CSR)

Introduction—When business meets social responsibility

How companies in Japan are using CSR to make a difference.


Committing to social responsibility—A short introduction to CSR at BNP Paribas

BNP Paribas has been pursuing sustainable development policies, which are based on 4 pillars comprising of 12 commitments. Recently, this policy was brought under BNP Paribas Group governance, which promotes a long-term approach to CSR strategies.


The Peninsula—The Integration of CSR

In order to show their high awareness of social responsibility, The Peninsula, a luxury hotel group, established a Corporate Social Responsibility Committee (CSRC) in late 2007. By focusing on the four main areas–community investment, environmental protection, labor practices, and occupational health and safety–The Peninsula became an active and responsible part of the communities where it operates.


AMITA and Miyagi Prefecture—Sustainable Hope

Our story starts in the forests of Minamisanriku, one of the communities devastated by the tsunami following the massive earthquake in 2011.



ALFS—Enhancing peace and friendship

Enhancing peace and friendship through cultural exchange and understanding.


Malene Rix—Negotiation as an everyday tool

Most people associate the word ’negotiation’ with business deals and contracts, political lobbying or with the complicated processes of resolving conflict. We picture rooms full of people sitting around a shiny table, representing different interests and demands, working hard to reach some kind of agreement.


The Peninsula—A successful story of female leadership

Inter Media Japan sat down with Ms. Sonja Vodusek to discuss her position and goals as the new General Manager of The Peninsula Tokyo.



Moving Closer Together at Tama Zoo—How the Africa Fair promoted mutual understanding between Africa and Japan

Tama Zoological Park was first opened in 1958. The zoo is 52 hectares, which correlates to 70 soccer fields. Tama Zoo has an insectarium and three ecological areas, Asiatic Garden, Australian Garden, and the African Garden. The African Garden was an important characteristic for the Africa Fair on the 26th and 27th March 2016 at Tama Zoo.


The Africa Fair at Tokyo’s Tama Zoo—A Snapshot of Cultural Diversity

Africa Fair at Tama Zoo organized by Tokyo Metropolitan Government Bureau of Construction and Tokyo Zoological Park Society. Tama Zoological Park, one hour from central Tokyo by train, is a unique zoological park, where animals are displayed under naturalistic and spectacular habitats set up in its vast land of 52 hectares.



Transit—Communicating culture in Japan

Founded by Sadahiro Nakamura in 2001, Transit has become a company synonymous with artful and stylish “leisure facilities” with the most notable being the “iconic” cafe named Sign. The establishment of Sign paved the way for the continued success of Transit in the cafe business, resulting in the successful establishment of over 60 cafes and restaurants.


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