Luxury ryokan brand Hoshino partners with web magazine to attract foreigners

Luxury ryokan brand Hoshino partners with web magazine to attract foreigners
Photo Credit To Hoshino Resort Kai

Founded in 1904 as a forestry business in Karuizawa and rebranded in 1995 as Hoshino Resorts, it expanded across Japan and Asia with an eco-friendly policy. Its use of organic produce in its restaurants, self-sufficient energy usage and a theme of traditional Japanese-style resort accommodation has helped create a strong brand image in Japan and in a number of Asian countries.


It has recently signed a deal with and invested in the web magazine, MATCHA with aim of attracting more foreigners to Japan. Approximately 1.5 million people from over 244 countries and regions access this web magazine and partnering with Hoshino would go a long way to help the site’s content and promote coordination with Hoshino’s properties and nearby municipalities.

Japan saw a record number of visitors in 2016, which in turn means an increase in demand for lodging and given its location, the Hoshino ryokans are a huge hit to both Japanese and foreigners alike.

Hoshino already operates 37 facilities in Japan and abroad, including the Hoshino Luxury resorts. MATCHA will help provide information about the various Hoshino-based facilities and nearby tourist sites. This information will be available in 9 languages including English, Chinese and Japanese.

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