The land of the “Rising Sun” and the African continent voice the desire to accelerate their bilateral exchanges, especially with Japan becoming the first Asian investor in Africa for the past 4 consecutive years.
Hiroko Samejima is a great example of the up and coming economic fashion. 12 years ago, she discovered Ethiopia through the Overseas Cooperation Volunteers (JOVC) program and this designer discovered Ethiopia through the Overseas Cooperation Volunteers (JOCV) program and fell in love with the Amharic culture.
Discovering the country and gaining a better understanding of pertinent issues like poverty and high levels of unemployment, she took it upon herself to contribute on an individual level to the development of the country.
She used her experience as designer in Tokyo to create her own company, Andu Amet and embarked on a journey to design and manufacture handbags meeting the standards and finesse worthy of her clients.
With vast knowledge on the quality of locally produced leathers confident of her pencil stroke, she was convinced she could seduce the Japanese market.
And it worked!
Andu Amet is successful on the Japanese luxury market leaving its buyers impressed with the high quality and design of the products, which now includes a wide range of leather jackets and shoes.
She aims to set up stores in foreign markets like Europe.