A Japanese Christmas Specialty

A Japanese Christmas Specialty
Photo Credit To Thord Daniel Hedengren (Flickr)
December 25th unlike in most countries around the world is not considered a public holiday in Japan; children go to school as usual and adults, well, head to work like any other working day. Only 1% of the Japanese population is known to be Christian, the rest being Buddhist or of the Shinto faith. Yet thanks to the insanely successful “クリスマスにはケンタッキー” (Kentucky for Christmas) marketing campaign in 1974, a bucket of “finger-licking Christmas Chicken” is everyone’s favorite on this day.
Today the Christmas chicken dinner set goes out for 4,980yen compared to 834yen, which was already considered quite pricey in the mid-seventies. KFC Japan opened for the first time in 1970 and quickly gained popularity and it was during that same year, at the World Exposition in Osaka that alongside other American fast food chains like McDonalds, it met great marketing results and kick started the Westernized “fast food” movement in Japan.
It was the simplicity and “Americaness” rather the religious association of it that caught people’s attention.
Japan is currently the 3rd largest market for KFC with 1,200 outlets.

Related posts

Leave a Reply

The store is currently undergoing maintenance — no orders shall be fulfilled. Dismiss