Reputation Institute, a New York consulting company, asked about 47,000 consumers across 15 markets to create a ranking of the world’s 100 most reputable companies. In the top 10 were the Japanese founded companies Canon, ranked at #8, and Sony, ranked at #9. Furthermore, the study shows that 42% of how people feel about a company is directly connected to a company’s corporate social responsibility.
Corporate Social Responsibility or CSR, is a way for corporations to hold themselves accountable for the impact they have on the environment and the communities in which their businesses operate. As a way to implement this, companies take action in environmental and social initiatives to give back to the community and generate positive social impact.
Though social responsibility initiatives are good, some companies are taking it a step further by integrating corporate social responsibility into their business models. Many corporations propose to enact their social responsibility through donating their time or money to charity.
In this section, we will showcase three companies who are integrating new ways to be socially responsible. AMITA, BNP, and The Peninsula are vastly different companies, but each is trying, in their own way, to facilitate positive social and environmental impact in Japan.